These days, energy retailers often have to compete to attract and retain clients and customers. This enhanced sense of competition means that energy retailers looking to sustain their growth need to adapt to new standards. Often, the simplest way to get a competitive advantage is to use the right digital services.

From custom software projects to SaaS applications, energy retailers can add plenty of tools to their arsenal. Whether you need a custom solution or a tool that can streamline business processes for your team members, here’s what you need to know.

1. Invest in custom software.

When you offer a custom software solution to your clients, you make it much easier to retain business. Custom software gives you an edge over your competition since you’re able to tailor your custom applications to fit your brand’s specific needs. When you’re developing a software solution, it’s a good idea to look for custom software developers with several years of experience with similar businesses to your own. Ask to see past examples of the custom software developers’ projects. This is a great way to see how their software development services stack up against off-the-shelf software for new customers. The right custom business software development can help you spot knowledge gaps, cater to your customers, and enhance scalability.

2. Choose SaaS applications for smarter file exchanges.

Energy retailers often work with massive amounts of analytics and data. With such a complex workflow, it’s sometimes difficult to implement a new system, even in a small business. Many off-the-shelf solutions offer a lower cost but can’t cover your entire business. With scalable SaaS offerings, you can personalize your services and handle data exchanges and analytics more efficiently. Brands like Quixotic 360 work to benefit project managers, entrepreneurs, stakeholders, and team members. Quixotic 360 offers a SaaS solution that addresses specific business needs, such as the exchange of XML files. It can handle big data that other software applications can’t and is good to have on your side.

3. Select a goal-setting platform.

One common business problem is a lack of goal-setting frameworks. This creates notable obstacles for tracking performance and rewarding outstanding service and professionalism. Plus, nobody wants a nasty surprise when it’s time for their performance review. A goal-setting platform makes it easier to set realistic goals and track your progress in near real-time. Whether your goals are to replace legacy software with a custom app or a Quickbooks integration, or you want to increase your social media ROI and expand your customer base. With goal-setting application software, you can create these goals, plan their deployment, and track them in context.

4. Equip your team with communication tools.

Especially these days, many energy retailers are going remote. It’s a good fit for many brands and can enhance the user experience for many. Even if you have a roadmap for your remote deployment, you should still invest in communications tools. It’s the best way to provide your specific users with strong digital experiences. Whether you’re looking at a call center platform or some computer software, it’s important to have the right methods of communication. These can enhance productivity, help boost team optimism, and push you toward your milestones. From startups to enterprise organizations, you can never stop striving to improve your communication.

Many digital services can benefit energy retailers from sourcing a custom software development team for a new application to removing legacy software from your arsenal. With the proper applications at your back, it’s that much simpler to provide outstanding service, and innovative products like your sponsors and stakeholders expect. To edge out the competition and promote growth, find the right digital services for your brand.