So you’ve got this business or a brand, right? It’s been a long time coming to bring your vision to life, and now things are taking off. Now it’s time to take things to the next level so you can grow your brand even more. One way to get your business to take off is by recruiting celebrity endorsements.
This will be a big investment because celebrities do have endorsement fees, but in the end, it will be worth it because you’ve now significantly raised the level of visibility for your business, and if it’s the right celebrity with the right demographic for your business, you’ll be at the top of your game.
Celebrities are people with a lot of visibility and can potentially elevate your business exponentially. If you’re considering this next step for your business, then here are five tips for getting the most out of your celebrity endorsement.
1. Keep track of the times.
This is important, but what this means is maintaining relevance with the current market trends. If you’re a fashion brand, make sure that you carry the classics but also sprinkle in a few trendy pieces. For instance, if you own a watch brand you’ll need to treat it as a functional fashion accessory.
Celebrity watch endorsements would be an excellent way to endorse the brand because basically everyone wears watches. Big-name celebrities like Lebron James, Justin Timberlake, Rihanna, Brad Pitt, Kate Middleton, John Travolta, and even fictional characters like James Bond all wear luxury watches as a major accessory with their outfits, so make sure you pay attention to what’s popular with the big names, too.
2. Know who uses your product the most.
This tip is extremely important when seeking your celebrity endorsement contract, mainly because of the benefits of putting a famous face with your brand. If yours is a luxury watch brand, it will be a little easier to find that ambassadorship because expensive watches make for even more expensive outfits.
The challenge here lies in finding what kind of celebrity endorsement you have the budget for. It requires money to partner with a brand ambassador, and the more in demand their presence is, the more the contract will cost. A common household name like Lady Gaga will be more expensive than a micro-influencer, but if the name uses your product often, it might be worth the investment.
3. Assess the value of the partnership.
This is especially important for young businesses. It’s important to be aware of what you can afford, but also be aware of the value of the partnership before launching your ad campaign. Someone with a lot of influence, like a big-name celebrity, might be a more valuable partnership than someone with a few thousand Instagram followers.
In cases like with a luxury watch brand vendor, it would be wise to invest in a more expensive endorsement than into several smaller, less expensive endorsements that might not expand your reach.
4. Ensure the versatility of your market.
If you’re trying to appeal to the Rolex man, find an individual with massive influence that rocks a Rolex watch. Rolex is a widely known brand, but you could also carry another Swiss luxury brand like Cartier, Hublot, Patek Philippe, Audemars Piguet, Omega, Panerai, Breitling, and even Apple Watch accessories to expand your businesses market through brand versatility.
5. Proceed with caution.
If you’re shipping your items from an online store, you might want to also invest in a cargo management system to protect your luxury items. You’ll want to secure your valuable cargo through rougher transport journeys, potentially like on gravel paths.
Having something like a durable cargo box with a latch to prevent shifting in a transport truck bed will therefore minimize the potential for damage to the product. This will help you save money in the future.
If you want to take your business to the next level with celebrity endorsements, pay attention to the market, know your target market, pay attention to popular culture, and protect your precious cargo during transit. Following these five tips will help you get the most out of your celebrity endorsement.